The wait is finally over — the exact details surrounding Lady Gaga’s beauty brand, Haus Laboratories, are here.
For over a year, the singer and A Star Is Born actress left breadcrumbs as to what her upcoming beauty line would consist of. Fans first caught wind of the brand’s potential name in Spring of 2018 and were on close watch for more clues as she attended this year’s Met Gala with a “Haus of Gaga” wagon in tow.
They can now get their first glimpse of the line through her campaign video, which she unveiled on Instagram. The video, which is full of glittering shadow and graphic eyeliner looks, showcases the products that will be available for presale on July 15. According to Business of Fashion, Haus Laboratories plans to launch beauty kits that “[combine] lip gloss, lip liner and all-over [color]” in nine countries, which will be sold exclusively through Amazon.
“The last thing the world needs is a beauty brand,” Lady Gaga said in her campaign video. “But that’s too bad.” Cue the applause.